Google the terms ‘brand’ and ‘branding’ and you will discover many definitions outlined by the many branding experts across the globe. Prepare yourself for a whole lot of information and debate around semantics.
One of the simplest descriptions of what a brand is, and what it means for a business, is that a brand is “the gut feel” your audience has about your organisation.
Much like meeting someone new or maybe someone you have heard a little about, your gut feel is created by your interaction and your experience with that person.
You build this gut feel by crafting the CEF brand experience and a culture that is consistent and authentic.
We want that person to see us in a positive light, be eager to engage with us and ultimately spread the word of CEF.